Description : - Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams - Build and manage the robust marketing function - Leading the marketing team of all group companies - Leading ATL, BTL, Communication and campaign management for the company. - Marketing Strategy Planning and Implementation for the company. - Responsible for Brand equity and Brand Health, Brand Architecture for all brands - Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges - Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas - Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc) - Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities Profile : - A success-full candidate will be someone with close to 15 years of overall FMCG experience, with a minimum of 8 years of experience in marketing. - You would have team handling and P&L handling experience with a passion towards building and growing brands.

Mumbai

Head - Marketing - FMCG - IIM/FMS/MDI/XLRI 

Head - Marketing - FMCG - IIM/FMS/MDI/XLRI  ,Job Description for Head - Marketing - FMCG - IIM/FMS/MDI/XLRI  in Expertus Consulting in  Mumbai for (15-20) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG - IIM/FMS/MDI/XLRI  in Expertus Consulting in  Mumbai for (15-20) years of experience. Apply Now!