Head - Marketing - FMCG/FMCD

Head Marketing

Heading the Marketing function of the Consumer division including Product planning, drawing marketing strategies, develop programs to capture and grow market share ensuring profitability.

- Leading Marketing Team and Business Communications both internal & external.

- Conduct regular reviews of marketing activities & measure results.

- Drive marketing activities (BTL & ATL) across the region

- Conducting periodical review meetings for assessing the progress of the promotional event

- Demonstrate leadership quality amongst the marketing team with a clear vision in line with the Company's Objectives.

- Strategies for new product launch. Focus on driving sales and profit of Stores (Companies' brand stores).

- Day-to-day dealing with an advertising agency and relevant agencies like digitals specialist

- Negotiating with media agencies, vendors, and Public Relations with publishing houses.

- Monthly Analytics on market updates such as market share, consumer insights, the effectiveness of digital marketing, and consumer satisfaction index.

- New creative ideas to increase Brand visibility

- Conducting periodical review meetings for assessing the progress of the promotional event

- Product Marketing, Data Analytics, Media Planning, Campaign Management, SEO, Social Media Marketing, Corporate Communication,

- The position would be responsible for creating brand value and positioning the Company as a one stop solution industry.

- Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

- Lead strategic and operational decisions within the marketing team

Lead the thinking on overall strategy, business model, consumer initiatives, brand planning and budget management across the various geographies and categories.

- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Develop annual and project specific brand promotion plans and handle participation at various events.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management.

- Lead commercialization and revenue generation of new and ongoing brands.

- Organize promotional events within budgetary allocations.

- Focus on multiple channels for marketing including new media / social media etc.

- Handle appropriate media selection for advertising new product launch campaigns.

- Consistently work with the peers towards the overall business objectives and ensure a smooth customer experience

- Leadership development and retention of the team