Head - Marketing - FMCG/FMCD

12-16 years experience in Marketing

- Masters in Marketing preferably from FMCG/FMCD Background

- Create and execute the Marketing strategy for TICI in order to build awareness for our brands leading to sales growth and hence market share gains across all served segments.

- Ensure development of new products/refreshes based on market insights, consumer research with a focus on gaining market share in each of the served segments.

- Create a calendar for product year launch.

- Set, achieve and track progress of market share targets for the present business through ATL/ BTL promotional activities and periodic reviews in order to meet objectives laid down in the business plan

- Driving the digitization in sales & marketing, Understanding customer insights through surveys, New initiatives, Market trend analysis and roll out of Analytics

- Spearhead the strategy for Digital Marketing & E Commerce for TI Cycles

Key Decisions-

- Pricing decisions within the budgeted contribution

- Recommend Marketing Plans for the year

- Recommend Advertising plan and the media plan and spend for the same.

- Assess the competition /market landscape and device strategy to address the current gap - Long term and short term