Head - Marketing - FMCG/eCommerce

Marketing Head - Leadership role (5-7 years of exp)

Overall experience in an FMCG &/or Ecommerce space a must.

Position - Marketing Head

Reporting to - CEO

Location - Gurgaon

Responsibilities/ Key Performance Indicators : 

- 360 degree marketing strategy, planning & deployment

- Product Development, Pricing & Strategy Developing and Driving Channel Strategy (across Traditional Trade, MT, E-com, other Emerging channels)

- Brand Management: Positioning & communication related decisions

- Expert on insights/value propositions/ Digital

- Build, scale and optimize online as well as offline marketing programs against growth targets and ROI Goals

- Test and scale multimedia channels for impact and relevance

- Manage the channel leads and agencies to maximize channel performance and ensure outstanding campaign execution

- Coordinate measurement, forecasting and budget reconciliation of channels

- Effectively communicate marketing results and analysis to relevant internal and agency stakeholders

Qualifications, Skills & Experience required for the role:

- Full-time MBAs with 5 to 7 years of work experience

- Solid body of work across whole marketing mix - development across Product, Communication etc.

- Experience of working with external stakeholders - Agencies, Media Partners, Research Partners, etc.

- Excellent networking and collaboration skills with internal as well as external stakeholders

- Strong know-how in planning long range plans and delivering results

- An ability to think out of the box and be an Industry Pioneer