Responsibilities & Key Deliverables - The position would have intense interactions internally with Sales, Product Development, Consumer In-sighting, Strategy and Product Planning team. - The external relationship management would include interaction with Consultants, Media, Advertising agencies, PR firms. - The Purpose of the role is to formulate and implement marketing and branding strategy for the domestic tractor business, thereby ensuring achievement of sales volumes and strengthen the Market Leadership position - Responsible for marketing strategy formulation and communication for the business unit including product positioning, advertising campaign formulation and execution, other branding initiatives - Ensures achievement of sales volumes for the business unit by creating the relevant marketing programs - Provides direction to the creation and execution of market intelligence processes that capture and use relevant knowledge sources - Facilitates competitor and market analysis, developing key implications and strategic options for the business - Ensures market readiness for new brand and product launches and provides inputs on pricing - Ensures high level of customer relationship management and customer satisfaction, responsible for all major customer indices for the business. Ensures brand building and marketing for the business & interacts with media for the same - Performs the role of a people manager by managing and supporting recruitment, setting performance goals for direct reports and monitoring their performance, providing developmental guidance and direction as and when required. Experience - Minimum 20+ years minimum experience with a significant exposure in brand and marketing. - The individual should have had an exceptional career growth and should have been in a senior management position at least for the last 3 years. - Should have done strategy/ brand management role earlier. - Should have deep understanding of Rural Marketing Industry Preferred - FMCG/ Automotive/ Exposure to Rural Marketing Qualification - Any Engineering Degree and MBA from premium management institute. Competencies - Strategic Business Orientation - Customer Focus - Innovation Led Transformation - Result Orientation through Execution Excellence Critical Skills - High Level of Curiosity, Insight and Engagement - Strong networking skills - Whole Brain Thinking, Creative and Open outlook - Ability to vision and plan for the dynamic market and changing consumer preferences - Flair for digital marketing and new age marketing practices - High level of business acumen - Knowledge about technology and products - Leadership skills, conversant with managing size, scale and complexity - Ability to energize and motivate stakeholders

Mumbai

Head - Marketing - FMCG/Automotive - IIM/MDI/ISB/FMS 

Head - Marketing - FMCG/Automotive - IIM/MDI/ISB/FMS  ,Job Description for Head - Marketing - FMCG/Automotive - IIM/MDI/ISB/FMS  in Peoplestrong in  Mumbai for (20-25) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG/Automotive - IIM/MDI/ISB/FMS  in Peoplestrong in  Mumbai for (20-25) years of experience. Apply Now!