Head - Marketing - FMCG

Key Job Responsibilities -

- Brand Management: Define and maintain brand identity, ensuring consistency across all channels and proactively enhancing brand equity.

- Marketing Campaigns: Lead planning, execution, and optimization of integrated campaigns, collaborating with internal teams and agencies to deliver impactful initiatives.

- Market Research and Analysis: Conduct research, analyze data, and monitor industry trends to identify opportunities and guide strategy.

- Customer Acquisition and Retention: Develop and implement strategies for customer growth and retention, leveraging CRM systems and analytics.

- Product Marketing: Collaborate with product teams to define positioning, features, and go-to-market strategies.

- Digital Marketing: Oversee digital initiatives and optimize channels to increase brand visibility and engagement.

- Partnerships and Alliances: Identify and manage strategic partnerships to extend brand reach and drive growth.

- Cross-Functional Collaboration: Facilitate collaboration with other departments to streamline processes and maximize efficiency.

- R&D, Buying, and Creative Departments: Collaborate with heads to align marketing strategies with product development, procurement, and creative endeavors.

- Performance Monitoring and Optimization: Establish KPIs, analyze data, and refine strategies to maximize ROI.

- Budget Management: Develop and manage marketing budget, ensuring optimal resource allocation.

- Stakeholder Engagement: Communicate regularly with senior management and external partners to align initiatives with business objectives.