- Only Mumbai based candidates will be considered. - Marketing Strategy and Planning: - Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives and brand vision. - Conduct market research and competitor analysis to identify opportunities, consumer trends, and potential threats to our brand. - Collaborate with cross-functional teams to integrate marketing efforts with product development, sales, and other key departments. Brand Management: - Oversee the development and maintenance of a strong and cohesive brand identity across all marketing channels. - Ensure consistent messaging, tone, and visual elements in all marketing materials and campaigns. - Monitor brand perception and sentiment, taking proactive measures to address any negative feedback or issues. - Product Marketing: - Lead product marketing efforts to effectively position our food products in the market - Develop product launch strategies, packaging designs, and promotional materials to support new product introductions. - Analyze product performance data and customer feedback to optimize product offerings and maximize sales. - Develop Sampling plans across channels. Digital Marketing and E-commerce: - Develop and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, and content marketing. - Drive e-commerce growth through effective online marketing strategies and customer acquisition tactics. - Monitor website performance and user experience, implementing improvements to increase conversion rates. Advertising and Promotions: - Plan and execute advertising campaigns, both online and offline, to increase brand visibility and drive sales including Trade Marketing in alignment with sales teams - Collaborate with creative teams and agencies to develop compelling advertising materials and promotional content. - Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. Public Relations and Influencer Marketing: - Build and maintain relationships with media outlets, bloggers, and influencers to secure positive press coverage and brand partnerships. - This document is private and confidential prepared by and belonging to - Develop influencer marketing strategies to leverage their reach and credibility in promoting our food brand. - Monitor and manage online reviews and customer feedback to maintain a positive brand reputation. - Analytics and Performance Tracking - Utilize marketing analytics tools to measure the effectiveness of marketing efforts and campaigns. - Provide regular performance reports to senior management, highlighting key insights and recommendations for improvements. What are we looking for: - Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant postgraduate degree is a plus. - Proven experience (~8 years) in marketing management, preferably within the food and beverage industry. - Track record of developing successful marketing strategies and driving revenue growth. - Deep knowledge of consumer behavior, market trends, and industry best practices. - Strong leadership and team management skills, with the ability to inspire and motivate a marketing team. - Excellent communication, presentation, and interpersonal skills. - Proficiency in digital marketing platforms, analytics tools, and CRM systems. - Creativity and innovation in approaching marketing challenges and opportunities. - Understanding food regulations and compliance is advantageous. - International exposure is a plus.

Mumbai

Head - Marketing - FMCG 

Job Description for Head - Marketing - FMCG  in NorthStar Consulting India in  Mumbai for (8-12) years of experience. Apply Now!