Head - Marketing - FMCG

- Master's in Business Administration from top 25 B schools.

- 7+ years of work experience in sales and marketing in FMCG.

- Own the Category P&L- to drive profitable growth.

- Develop category & brand strategy and execution plans.

- Build sub-brand and develop communication strategy to connect to Millenials with digital first approach.

- Work along with a cross functional team to deliver on innovations within the category.

- Groom and guide talent in the team.

- Lead the innovation agenda to build a strong portfolio.

- Ensure assigned category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives - across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins