Head - Marketing - FMCG

Role:

As Head of Marketing, the candidate's primary goal is to increase the brand equity of the company and become the GO-TO brand

Further, this involves 3 major responsibilities :

1) Content & Design

- Overall responsibility over all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business

- Manage the content marketing team including graphic designers, blog writer, social media content team and in-house photographer

- Responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, public relations, sales collateral, press releases, and executive presentations

2) Collaborations & PR

- Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.

- Responsible for the creation and placement of advertising that is in support of the business's and sales team's initiatives through media planning, creative development, metrics, market research, and vendor management

- Liaising with the PR agency to ensure timely responses that are in-line with the brand guidelines

- Look for collaborative opportunities that can maximize brand equity and potentially generate top-line in the near future

3) Trade Marketing & Events

- Participate in brand specific events that can justify an ROI and improve overall brand value

- Motivate the trade marketing team to ensure events and promotions are executed based on the business plan envisaged

CTC : 20L + ESOP

Mandatory to have worked in FMCG sector in the past and with PR background