Head - Marketing - FMCG

Job Title: Head of Marketing

Experience: 2+ years of experience

Job Summary:

The Head of Marketing is responsible for developing and implementing strategic marketing initiatives to drive the company's growth and increase brand awareness. They will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop effective marketing campaigns, drive customer acquisition and retention, and ensure consistent brand messaging across all channels. The Head of Marketing will also be responsible for analyzing market trends, identifying new opportunities, and staying up-to-date with the latest marketing technologies and techniques.

Responsibilities:

- Develop and execute the overall marketing strategy in alignment with the company's goals and objectives.

- Lead and manage a team of marketing professionals, providing guidance, mentoring, and support.

- Oversee the planning, development, and execution of marketing campaigns across various channels, including digital, social media, print, and events.

- Collaborate with cross-functional teams, such as sales, product, and creative, to ensure cohesive and effective marketing initiatives.

- Conduct market research and analyze customer insights to identify target audience, market trends, and competitive landscape.

- Develop and manage the marketing budget, tracking and optimizing marketing spend to achieve maximum ROI.

- Monitor and evaluate the performance of marketing campaigns, using data-driven insights to make informed decisions and drive continuous improvement.

- Ensure consistent brand messaging and visual identity across all marketing materials and channels.

- Stay up-to-date with industry trends and best practices, and leverage emerging marketing technologies and techniques.

- Build and maintain relationships with external stakeholders, such as agencies, vendors, and media partners.

Requirements:

- Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.

- Proven experience (X years) in marketing, with a track record of success in developing and implementing effective marketing strategies.

- Previous experience in a leadership role, managing and mentoring a team of marketing professionals.

- Strong knowledge of various marketing channels, including digital marketing, social media, content marketing, and event marketing.

- Proficient in market research and data analysis to drive data-driven decision-making.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Strategic mindset, with the ability to think creatively and develop innovative marketing solutions.

- Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.

- Up-to-date with the latest marketing trends, technologies, and best practices.

- Results-oriented mindset, with a focus on achieving measurable business objectives.