Head - Marketing - FMCG

This Posrtfolio is one of the TOP Rank position in the organization which has growth prospects to even become Business Head of other divisions is near furture.

Only Top Ranking Marketing Professionals With Excellent Track Record Of Marketing Achivements From FMCG Industry Will Be Desired And Others Please Refrain In Responding.

The incumbent will be responsible 360 degree marketing strategy for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following - 

1) Strategic Planning

Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

2) Category & Brand Management

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

 - Brand Positioning

3) Innovations & Product Development

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

4) Product -Pricing/Promotions/Communication Plan/GTM Plan

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function

5) Revenue & Budgets

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.
 
6)Public Relations - 

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

7) Consumer research

- Highly sophisticated Market Research focussing consumer preferences and competition activites.

- Brand research of inhouse brands and marketing spends across competition reach.

The above role would be highly challenging to establish the organization's Brands Market Leadership in categories to support sales volume increase and improving both top and bottomline.

The position will report to the Marketing Director and will be assisted by functional team.