Posted By
Sampurna Kumari
Assistant Manager - Team Leader at Genius Consultants Limited
Last Login: 18 October 2021
855
JOB VIEWS
281
APPLICATIONS
27
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
918291
- Responsible to take a 360-degree view of the Products Category which includes both short term and long term.
- Also responsible to maximize the top line and bottom line objective of the hot beverages category by driving the business growth, Brand Equity, sales & profitability, and market share.
- To review all Brands & SKUs Profitability every quarter, work with R&D to improve the profitability and make action plans to implement the same.
- To develop & manage the Brand Portfolio for the development of a winning business strategy.
- Responsible to create and maintain the Brand Equity and Brand identity and also maintain the brand health, mainly the TOM recall and recognition.
- Design, Implement and Evaluate the Annual Brand Marketing strategy for the company and translate brand strategies into brand plans, brand tactics, and go-to-market strategies
- Also responsible for planning, developing, implementing and managing the overall Digital Marketing Strategy, including SMM, Display Advertising and SEO / SEM.
- Also responsible to formulate and implement the Market research / Consumer research / Competitors Analysis / Category Analysis for on the brand to drive long-term equity.
- Also responsible to increase and maintain the 360-degree brand visibility through ATL, BTL, and Digital & Social Media marketing strategy.
- Product portfolio enrichment through new product development & launches with appropriate marketing mix & GTM strategy.
- Extensive team relationship management & collaboration with internal stakeholders like, marketing team, R&D team, Supply Chain teams etc.
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Posted By
Sampurna Kumari
Assistant Manager - Team Leader at Genius Consultants Limited
Last Login: 18 October 2021
855
JOB VIEWS
281
APPLICATIONS
27
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
918291