Managing Director at Tyche Jobs
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Head - Marketing - FMCG (12-20 yrs)
Reporting to : Business Head
- Handling the Premium Snacking Category
- Planning and executing the annual marketing plan with a view of achieving the desired goals.
- Designing marketing campaigns to establish brand supremacy.
- Identifying untapped markets and products, developing an entry strategy for the same.
- Conceptualizing and delivering all the POP/POSM.
- Media Planning - Buying, Budgeting, and Execution.
- Developing and supervising product packaging to ensure consistency with brand image and coming up with ideas for new packaging designs, including shape, size, colors, and communication.
- Monitoring market trends, consumer behaviour and competitor's activities to identify opportunities and key issue