Head - Marketing - FMCG

Company: Leading FMCG

Designation: Marketing Head [2200 Cr]

Location: Mumbai

batch-2009-2010-2011

This role is of a Marketing Head for a well-known FMCG company. This is a P&L role involving planning and strategy, consumer insights and research and media spends leading a large team.

Client Details:

Our client is a well know FMCG company with several National Brands. They are looking to adapt and grow in the current changing market landscape. They are looking for Marketing Director to lead their category.

Description:

- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams

- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges

- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas

- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)

- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities

Profile:

A success-full candidate will be someone with close to 12 to 14 years of overall FMCG experience, with a minimum of 6 to 7 years of experience in marketing. You would have team handling and P&L handling experience with a passion towards building and growing brands.

Job Offer:

- Opportunity to work in a renowned FMCG company

- Opportunity to handle a P&L role and lead a large team