Head - Marketing - FMCG

Job Responsibilities

Budgeting and Planning:

- Plan annual marketing budget

- Develop annual marketing strategy - ATL, social media, promotions, consumer testing etc.

Marketing Communication and Brand Management :

- Conceptualize, design and implement marketing communication strategies for effective positioning of product/ brand.

- Create brand management strategy, brand building, brand positioning, brand mapping & evaluation

- Manage events related to product launch & promotions for accelerating the revenue growth for products. Ensure product awareness to all internal and external stakeholders.

- Coordinate with third-party vendors for content creation as required

- Decide pricing strategy in coordination with sales and top management

- Finalize pricing for each SKU in each geography and trade channel for India

Consumer and Market Research :

- Track competitor activity, products, pricing and consumer promotion schemes

- Conduct market research for existing and new categories to develop a business case for new products - market sizing, market shares, consumer trends

- Conduct consumer testing for pipeline products and provide inputs to NPD

Leadership :

- Provide leadership to Marketing team including career planning, performance evaluation, feedback, coaching &guidance

- Ensure adequate training of team in relevant domain