Head - Marketing - FMCG

Head Marketing

Job Description:

- His prime responsibility would be to support sales activites for his brand portfolio with marketing efforts to garner greater sales year on year.

- He will single handedly lead, execute and time to time guide the team/s to deal with creative, advertising, media, BTL, trade marketing agencies for all back - hand jobs for the brands to support sales team.

- He will be responsible for all operational work which is related to product, brand, packaging, advertising, media, & promotional activities.

- He will make monthly reports, gathering competitive data to strategies marketing activities.

- He will identify branding, advertising & promotional opportunities that will take the brands ahead time to time.

- He should be well versed with all major branding related tools like newspapers, magazines, and hoardings/ATL/BTL activites etc.

- He will ensure timely delivery and usage of all promotional material and give feedback.

- He will also guide track of timely utilization of POP and POS in the market place through brand managers.

- He will look after the entire merchandising activites and check whether it is being implemented in the market properly or else.

- He will also be responsible for effective coordination of strategy, campaign, schemes, promotions finalized for the brands.

- He will also be monitoring & analyze the sales data on a weekly/monthly basis.

- He should be well versed with Digital and Social media latest techniques and use the same to drive sales. He should analyze Digital media trends and competition to brands/s advantage.

- Any other assignment given by management from time to time. As per company's requirement.