Head - Marketing - FMCG

Head Marketing

ABOUT THE COMPANY: A top-notch FMCG company

JOB PURPOSE :

- Strategic marketers build business plans from the perspective of core constituents: the customer, the channel or the consumer.

- They are business drivers who critically assess constituents' needs, the competitive environment and the company's own competencies. T

- hey are champions of the company's brand value and play a pivotal role in leveraging this to the highest advantage.

- They possess both functional expertise as well as a broad and disciplined business perspective.

- Fundamentally, they help discover new channels, products and services that fuel growth and differentiate their company in the marketplace.

JOB RESPONSIBLITIES :

- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.

- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Be the visible voice and advocate for the end user within the organization

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities.

- Managing Digital Marketing team.

PROFESSIONAL COMPETENCIES :

- More than 10 years experience in FMCG Marketing.

- Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.

- A history of successful brand management and equity building.

- The ability to develop strategy from in-depth analysis of consumer insights.

- Proven success driving results and delivering return on investment to the company.

- Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.

- The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.

- Proven record in NPD with strong marketing/ communications skills.

QUALIFICATION : MBA / PGDM from a known Institute.