Head - Marketing - FMCG

Head of Marketing - FMCG

Our client is a leader in Food Manufacturing business with local and international presence and with a passion for excellence in everything that it does.

Role Details :

- To formulate Brand Plan and propose various Marketing strategies in accordance to Corporate policy

- To drive the growth plans of the brand at national level in a system driven manner.

- To rollout and ensure implementation of digital, ATL & BTL activation strategy.

- To create MIS of the competitor brands. Develop an annual marketing plan in conjunction & budget management to delivered marketing activity within the budget.

- Managing Marketing Referral & relationship buildings & submit report to the Management.

- Logo redesign if required and Build Positive Brand Images in Market.

- Brand Manual design with technical specification.

- To spearhead integrated brand marketing, PR and packaging strategy for company's retail brand Contribute in establishing brand ethos, positioning, communication and segmentation in line with company's vision and objectives.

- Infuse and enable research oriented market insights for scientific decision making pertaining to business development strategy, new product development & launch etc.

- Lead trade marketing strategy development to attain defined objectives throughout product categories in focusing markets.

- Sales support activity for traditional sales, Institutional sales & modern trade

Candidate Profile :

- Minimum of 10+ years of experience

- Experience of Handling brand launches at national level.

- Experience of handling diversified teams.