Head - Marketing - FMCG

Head Marketing

We are a recruitment firm based at Noida. One of our leading FMCG client is currently hiring for Head Marketing role for West Africa (Nigeria Location). Below are the details of the role & responsibilities.

ROLE PURPOSE

- Help provide the strategic direction for a portfolio of brands.

- Development of the annual marketing plan, encompassing the whole mix, for a portfolio of brands and ensure that this is fully implemented to time and budget.

- Help drive market share, relative price index and net contribution for the portfolio of brands.

KEY ROLE RESPONSIBILITIES

- Development of the ‘strategic vision’ for each brand, the Brand Architecture, the Brand Pyramid (incl. it’s positioning) and its place in the company’s portfolio.

- To develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.

- Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits.

- Lead development of ‘the big idea’, ‘advertising’, ‘activation plans’ and PR as applicable for the portfolio of the brands

Implementations:

- Media Planning & Implementation (as applicable).

- Consumer activations.

- PR Plan.

- Help develop Trade Marketing plans with sales (Trade Promotion & Activation).

- Manage the development of design and pack changes.

- NPD – Rhythm Chart planning and development of new products in time through the ‘Stage-Gate’ methodology.

- The management of A&P spends.

- Regular evaluation of Advertising & Promotional activity.

- Commissioning, execution and presentation of findings of market research.

- Management of a team of Brand Managers.

Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.

MBA from premier Institute with around 10-14 years.

A strong experience in Marketing, Branding especially in the FMCG and food segment

In case interested, kindly drop me a mail with your updated resume at sunita.joshi@panacherecruit.com

Sunita Joshi
Senior Recruiter
Panache Recruits
sunita.joshi@panacherecruit.com