About Employer: The employer is a Bengaluru based leading fintech start-up. Started as an asset-backed online lending platform, They are aiming to disrupt the traditional brick and mortar lending models. Since their launch in 2015, they- ve cemented their position as the No.1 fintech startup in the consumer lending space. They are Series-B funded, backed by top-tier investors. They are using the scale of the web and advances in computing, big data, machine learning and mobile to bring transformative financial innovation to the market. Responsibilities: - Define the overall plan for marketing team and work closely with the team to deliver it. - Define the brands' architecture, define its target audience, build customer personas, understand how they behave during transaction/offline interactions/website/app. - Spearhead the marketing strategy for all aspects of business including customer transactions, in-store branding, activations, trading events, Identify the right channels to target customers and optimize CAC. - Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy. Requirements: - You have 6+ years of experience in both online and offline marketing to drive B2C customer acquisition, start-up experience is a plus - You have an engineering or a management Degree from Tier one colleges - You have exceptional analytical and problem solving abilities - You prefer a hands-on approach for executing experiments and setting processes - You have high levels of motivation, energy & drive to ensure relevant goals are achieved

Bangalore

Head - Marketing - FinTech Startup - IIT/BITS/IIM/ISB 

Head - Marketing - FinTech Startup - IIT/BITS/IIM/ISB  ,Job Description for Head - Marketing - FinTech Startup - IIT/BITS/IIM/ISB  in Talville in  Bangalore for (6-8) years of experience. Apply Now!

Job Description for Head - Marketing - FinTech Startup - IIT/BITS/IIM/ISB  in Talville in  Bangalore for (6-8) years of experience. Apply Now!