Head - Marketing - Fintech Firm

Industry - Banking

Skills - Marketing, Brand Management, ATL, BTL

Job Type - Permanent

Job Description - Opportunity to head Marketing activities

Rare blend of marketing & brand management

Client Details

A Fintech Company which demystifies complex financing processes by providing easy & smooth access to finance through a wide variety of lending solutions

Description

- Ownership of marketing programs (Offline & Online), including conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels as well as each life cycle stage, making continuous improvements based on performance, trends, and insights.

- Increase awareness by developing and iterating on customer segmentation, designing innovative marketing tactics and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging

- Define event calendar for each business unit and integrate the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns.

- Liaise with marketing team of strategic alliances/financial institutions for co-branding campaigns

- Develop long-term social media strategy, achievable and scalable plans for social channels, and ensure alignment with business goals. Build content and communicate with internal/external stakeholders in support of tools, services, best practices for social media marketing, and capture resulting metrics.

- Identify SEO optimization opportunities such as creation of new nodes, content optimization, backlinking to increase Free Search Traffic

- Partner with product and technology teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers

- Define the marketing strategy and hence marketing mix. Also, define and manage the marketing budget.

- Work with different teams to understand their short term and long-term objectives and help achieve the same through marketing support

- Convert building blocks into long list of actionable projects. Prioritize projects based on impact & delivery and delegate to team

- Define Deliverables of the Department

- Team building and development, monitoring and reporting of each team member including performance management.

Profile

- MBA with 12+ years of experience in marketing, which includes blended experience in ATL/BTL and Digital Marketing.

- Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership.

- Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm.

- Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs

- Experience of working with Start-Ups and fast paced environment.

- A results-driven approach to work in order to meet targets

- Excellent communication and interpersonal skills, strong presentation skill

- Numeracy, especially the ability to analyze and interpret statistical data;

- Integrity, sincerity and discretion;

- The ability to develop and deliver innovative ideas;

- Commercial awareness and a keen interest in business.

- Excellent time management skills and self-motivation

- Team building and development

Job Offer

Opportunity to head Marketing activities

Rare blend of marketing & brand management

Contact - Bhavik Doshi