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28/12 Mehtab Alam
Senior Consultant at Wenger & Watson

Views:419 Applications:150 Rec. Actions:Recruiter Actions:27

Head - Marketing - FinTech (14-20 yrs)

Delhi NCR Job Code: 1025268

We are handling an assignment with leading Fintech company for the role of Head Marketing - BFSI Solutions.

- Development and execution of a holistic Brand strategy for the group

- Enhance visibility, awareness and improve products, articulate and propagate clear value propositions, differentiate from competition

Take the lead in determining the right pricing/discounting level to maximize value

- Leverage social media to enhance the brand perception

- Create corporate collaterals like brochures, videos

- Enhance the web presence of the group and its products

- Manage third party service providers within budgets

- Formulate and execute the marketing strategy for the company across all channels

- Segment the customer base and develop marketing strategies to engage with customers in different segments creatively

- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Devise complete social media strategy to drive actionable results from social media campaigns

- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business

- Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness.

- Strong expertise in BFSI Solutions and Finance industry knowledge.

- Minimum 15 - 20 years experience with strong marketing experience with excellent academic background would be ideal fit.


Mehtab

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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