Senior Consultant at Wenger & Watson
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Head - Marketing - FinTech (14-20 yrs)
We are handling an assignment with leading Fintech company for the role of Head Marketing - BFSI Solutions.
- Development and execution of a holistic Brand strategy for the group
- Enhance visibility, awareness and improve products, articulate and propagate clear value propositions, differentiate from competition
Take the lead in determining the right pricing/discounting level to maximize value
- Leverage social media to enhance the brand perception
- Create corporate collaterals like brochures, videos
- Enhance the web presence of the group and its products
- Manage third party service providers within budgets
- Formulate and execute the marketing strategy for the company across all channels
- Segment the customer base and develop marketing strategies to engage with customers in different segments creatively
- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI
- Devise complete social media strategy to drive actionable results from social media campaigns
- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business
- Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness.
- Strong expertise in BFSI Solutions and Finance industry knowledge.
- Minimum 15 - 20 years experience with strong marketing experience with excellent academic background would be ideal fit.
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