Head - Marketing - Fertilizers Firm

1. Formulate, direct and coordinate marketing activities and policies to promote products and Services, working with advertising and promotion managers.

2. Identify, develop, or evaluate marketing strategy, based on knowledge of company's objectives, market characteristics and cost and markup factors.

3. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

4. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations or return-on-investment and profit-loss projections.

5. Develop pricing strategies, balancing the company's objectives and customer satisfaction.

6. Compile lists describing product or service offerings.

7. Initiate market research studies or analyze their findings.

8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

9. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

10. Consult with customers, prospective customers to gain advice regarding the types of products or services expected to be in demand.