HR Consulting Partner at UpWord Global
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Head - Marketing - Fertilizers (15-20 yrs)
Head Marketing- Fertilizers
This position is with one of the 2nd largest manufacturers of fertilizers.
Job Responsibilities :
- Develop the annual marketing plan for the Fertilizer SBU including market research programs and field force activities.
- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
- Ensuring effective marketing communications including the web, print communication, and advertising.
- Analysis of the effectiveness of marketing efforts - ROI analysis of campaigns, determining change in purchase patterns and sales, brand recall value, customer/channel feedback etc.
- Complete Portfolio management covering budgeting, planning for ATL/BTL, brand management, vendor management (ad agencies), positioning & crop segmentation.
Desired functional expertise :
- Profit and loss management of marketing investments
- Brand management
- Market development
- Strong and effective communicator.
- Highly developed, demonstrated teamwork skills.
- Ability to coordinate efforts of a large and diverse team.
- Ability to see the big picture
Creative/Out of the box thinker
Qualification : MBA Marketing
CTC : 35-40 lacs
Exp : 15-20 years
Preferred Industries : FMCG and Paint
Reports : Executive VP
Location : Secunderabad
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