Head - Marketing - Fashion Brand (7-19 yrs)
Marketing Head - Fashion Brand
- The incumbent must bring in 7+ years of Brand and/or Media Digital or Performance Marketing experience. They must also be agile in the end-to-end execution and delivery of brand campaigns.
Looking to connect with candidates with the below specifications and skill sets:
- Must be well versed in traditional, e-commerce & digital marketing activities.
- Should be skilled at crafting marketing strategies and curating marketing plans along with managing marketing budgets for the brand
- The incumbent must be skilled at collaborating with PR / Media agencies. They must also be skilled to handle planning and implementation of content + PR communications.
- Identify trends and new technology in mobile, influencer partnerships and customer engagement to help us stay ahead of the curve
- Design structured campaign tests, define success criteria, manage to budgets, and analyze results
- Grow category and client expertise, sharing knowledge and best practices across the larger marketing team