Head - Marketing - Entertainment Industry

Head Marketing - Leading Entertainment Company

We have urgent hiring for the role of Head Marketing with Leading Entertainment

Company - Mumbai

About Source Solutions Incorporated:

- The team at Source Solutions Incorporated has been hiring for over 25 industries, across 5 continents & 33 countries. It is a team that relies strongly on the art of headhunting to find the right talent for the right role. We have built our credibility by ensuring we deliver results and by ensuring that we remain informed and ahead of the curve.

- We have also developed our own recruitment platform called GoEvals, which allows us to hire leveraging technology. We have built our own capabilities of remote hiring, video interviewing & conducting digital candidate reference checks using real time analytical reports. Thus combining technology with superlative headhunting skills.

- The Team is constantly trained on new emerging trends & keeps themselves informed about not just what is happening within the recruitment practice but also in the industries that they hire in. This helps them provide critical insights to the position they are head hunting for and ensures they are able to identify quality talent quickly for our clients.

Following are the details:

Role: Head Marketing

Experience: 16 to 22 years

Qualification: MBA (2000 - 2007)

Location: Mumbai

Note: Marathi Language is mandatory

Job Description:

- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns

- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums

- Finalization of the launches and brand sustenance activities in coordination with the business heads

- Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year

- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand

- To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception

- Cost effective and ROI driven media planning & buying activities

- Ensure support from the sales team

- Constant innovation in terms of media and marketing strategies to keep ahead of competition

- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns

- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities.

- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

- Analyzing the value add of the campaign.

Kajal Vaishnav
Executive - Talent Acquisition
Source Solution Incorporated