Head - Marketing - EduTech

- We are looking for a Head of Marketing who will look after the marketing of products on Digital, Social, PR as well as any growth-based initiatives (both on-ground and online).

- Someone who has built, scaled, and run a marketing team at a high-growth B2C company, preferably in Ed-tech. Past experience catering to Parents (e.g. at education startups) is a strong plus point.

- The focus for the candidate is to generate business with best ROI through a combination of creative marketing hacks + ads, and building brand equity through organic / ongoing activities and as well familiar with data and decision making using a Business Intelligence layer.

Exp : 9-10+ years of experience in Marketing.

Location : Mumbai

Responsibilities:

- Define, lead, and execute holistic go-to-market plans to drive adoption and growth.

- Identify opportunities to reach new market segments and expand market share

- Synthesize and drive product strategy from interactions with schools and related stakeholders; build and manage an actionable product roadmap

- Launch solutions that demonstrate the advantages to maximise growth.

- Strong experience with digital marketing: Across channels including Google and Facebook. From choosing an audience, creating media plan, optimising campaigns to relevant KPI. (at least 4 years)

- Experience with social media account management:(across Facebook, Instagram and twitter)

- Data driven: Knowledge on Google analytics, SQL, Firebase, Fb analytics and experience with report creations.

- SEO -Site Content Optimization, Social bookmarking submission, Listing on local business directories, SMS Marketing, Email Marketing, Influencer Marketing (parent / mom influencers on Insta, YouTube, etc.), Events - Contests / Competitions / Co-branding with other orgs and PR / News Coverage, Other - e.g. Newspaper Pamphlet Insertion

- Team Management : Providing proper guidance and ensuring alignment between team members handling individual roles like Acquisition, Retention, Branding and Partnerships.

- Interest in content: Preferably but not necessarily EdTech content.

- Basic design skills(familiar with illustrator, photoshop, Adobe XD and Canva)

- KPI Planning and Execution: Making Marketing plans and ensuring appropriate execution to achieve decided targets.

- Company Growth: Working closely with the Management and interacting with investors ( if required ) to ensure growth for the company.

Desired Profile:

- Min 4- 5 years experience in EdTech industry

- Experience in closely partnering for successful product revenue and adoption programs.

- Ability to prioritize + multi-task across multiple workstreams

- Ability to hire talented / creative individuals onto the Marketing team and lead the team.

- Excellent communication skills - able to take complex information and succinctly and effectively communicate both in verbal and written formats.

- Self-starter and detail-oriented with the ability to meet deadlines