Head - Marketing - EduTech

Excellent opening for Head Marketing - Edutech company

Location - Mumbai

- If you have Exp working with a Digital Agency

- Have handed 10+ Team Members

- Have handled a good revenue

- Have exposure to Performance/PPC/Creative/Content Marketing

As part of the role, the ideal candidate will: 

- Develop, implement and execute strategic marketing plans for lines of business identified in order to attract potential customers and retain existing ones.

- Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in the firm's products and services.

- Building brand awareness, and increasing brand value by unique communication lines

- Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution (appropriate, effective use of common technologies)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimise spend and performance based on the insights

- Brainstorm new and creative growth strategies. Develop a complete customer Engagement program for all the vertical

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

- Instrument conversion points and optimise user funnels

- Collaborate with agencies and other vendor partners. Evaluate emerging technologies.