Head - Marketing - Educational Institute

Discipline: Marketing

Subsector: Marketing Managers & Directors

Location : Delhi NCR

About our Client : My client is a leading global educational institute with presence in over 25 countries. They provide high quality education which cater to a wide variety of student and have a good network with employers in the market. They are passionate about the kind of skills they provide and have a dedicated team across functions delivering on the high service. They are looking for the Head of Marketing who would look at innovative strategies which would make a difference in the education sector.

Job Description : Reporting to the CEO, you will be responsible for:

- Construct and implement a long-term marketing roadmap, commensurate the overall strategic direction of the business, focused on increasing brand equity in the Indian Market.

- Managing the brand identity and ensuring that it is represented in the ideal manner across all channels

- Managing all media, events, PR, sponsorship and consumer promotion events.

- Handling the digital and social presence for the brand and ensuring that it attracts relevant traffic.

- Conducting market research and analysis to identify key trends and patterns in the market.

- Working closely with influencer groups to drive brand awareness at relevant touch points

The Successful Candidate:

- You must be a MBA from one of the top tier business schools only, with at least 10 -15 years of experience in FMCG brand and marketing.

- You must have had exposure of working on projects related to the consumer industry.

- You should have a proven track record of leading and executing.You should have the ability to work in cross functional teams and excellent communication skills.

What's on Offer: Besides an attractive package you will get an opportunity to work with a leading institute and have a fast tracked career progression.

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