Head - Marketing - Education

Marketing Head

Brief of DA:

DA is India's largest degree apprenticeship solving the skill crisis, employability crisis, accessibility crisis and finance crisis. Over 7 years, DA has enrolled 3 lac apprentices with 700 organization in 140 job roles, spread over 3500 locations. In next 5 years DA aims to be a brand synonymous with degree apprenticeships engaged with 5 lac apprentices with over 5000 organizations across sectors, partnered with 500 universities for apprenticeship. DA is actively involved in developing the apprenticeship ecosystem through policy advocacy, research, and advocating apprenticeships across segments.

Key Objectives :

- Lead 360 degree Marketing Strategy covering B2B, B2C, B2I and B2G through , Advertising, Digital and PR initiatives for DA business

- Develop and build the DA brand synonymous with degree apprenticeship leading to category expansion and increased awareness in the marketplace with respect to DA.

- Analyse the industry, customers, competitors and marketing /product trends specific DA. Forecast market (Global and domestic) trends and create internal awareness about the emerging trends in the market with respect to current and potential customers, products and competitors

- Develop and execute the blueprint for digital engagement with clients, trainees, institutes to ensure that this is a competitive advantage for DA. Develop marketing plan and budget for yearly marketing activities, events, and projects.

- Understand functional and operational requirements from internal stakeholders

- Work with agencies / internal team to execute and operationalize on the strategy and agreed business objectives.

- Develop, implement, track and optimize digital marketing campaigns across all digital channels.

- Drive Business Research and Reports across segments (B2B, B2C, B2I and B2G) to position the thought leadership.

- Positioning DA brand and Key leaders in various industry specific forums and events

Candidate Specs :

- A Master's degree in Marketing from a premier Institute.

- 13-16 years' experience

- Someone who has worked in both B2B and B2C segment Marketing role with a large or mid-sized organisation.

- Excellent communication skills and executive presence.

- Self-driven, results-oriented, ability to engage with multiple stakeholders and cross functional teams

- Excellent understanding of diverse media /marketing channels - Digital, Offline , Print, Electronics, Events and BTL

- Proven Ability to lead a team