Head - Marketing - EdTech

The Client is in the Edtech Industry and is looking for a dynamic Marketing Head..

The Marketing Head will be a part of the core team. S/he is essentially responsible for helping achieve the vision of the company by devising the overall marketing and user acquisition strategies.

The major responsibilities include:

Creating the overall marketing strategy of the company:

- Digital Marketing

- Print Marketing

- Physical Marketing

- Media Coverage

- Brand Communications

- Should have thorough understanding of Marketing verticals - Digital, ATL, BTL and Offline marketing

- Onboard and liaise with suitable Media agency for implementation of marketing plans

Thorough research and understanding of the target audience:

- Location

- Behaviour

- Requirements

- Trends

Likes/Dislikes

- Plan overall Marketing budgets and allocate spends into different verticals while ensuring the optimum ROI

- Create a team and manage marketing personnel under different verticals

- Clear focus on branding, customer acquisition and revenue generation

- Attend various exhibitions/fairs/shows to represent the organization

- Actively network and establish professional connections through various means to help grow the organization's business

- Work to create associations and strategic alliances to ensure both organic and inorganic growth

- Actively liaise with other teams viz - product, technical, etc. to help enhance the overall offerings and products and create out-of-box marketing strategies

- Report directly to the CEO

- Must have extreme passion for the field of education and be willing to work in a dynamic start-up environment

Requirements:

- Minimum of 5 years of experience in the field of Marketing

- Demonstrated ability to develop and lead a high-performing team

- Successful track record of planning and rolling out GTM strategies

- Exceptional in-person, verbal and written communication skills a must (both in English & Hindi)

- Excellent mentoring, coaching and people management skills

- Ability to work in an entrepreneurial work environment where self-motivated individuals succeed

- Bachelor's or Master's degree from a reputed institution

Perks and Benefits:

- Highly competitive salary along with attractive incentives & ESOPs

- Work with a recently funded startup poised for aggressive growth

- Challenge yourself and contribute in scaling up the business