Head - Marketing - EdTech

CRITICAL ACCOUNTABILITIES :

- List the critical accountabilities that must be achieved in order that the job purpose is fulfilled.

- Align the marketing plan to the business objectives and ensure effective execution of the plan within available budgets

- Own the voice of the customer in the organization - using direct and indirect market research - and provide actionable inputs for Product/Business strategy

- Create all marketing communication required for all channels (with the help of in-house teams and agencies) and ensure timely deployment

- Manage lead acquisition (through digital/social campaigns, events, partnerships etc), convert them into viable leads and ensure conversion into sales

- Design and execute activation and engagement campaigns via multiple channels including but not limited to online advertising, online campaigns, email marketing, webinars etc.

- Drive the company's website, blogs and other online presence's strategy

- Organizing events such as webinars, podcasts, product launches, conferences and exhibitions

- Indicative activities handled (but not restricted to) : Brand and communication, Account-based marketing, Sales and marketing collateral, Events (self-organized, sponsored), Online marketing (including digital lead generation, social media, content marketing etc)

KEY SUCCESS FACTORS :

- Awareness/organic interest in the brand (inbound leads, social engagement etc)

- Achievement of sales target

- Key account metrics: existing contracts renewed, new products adopted, testimonials provided etc

- Lead Quality : No. of qualified leads/meetings/ongoing conversations

SKILLS, KNOWLEDGE & COMPETENCIES :

Qualification and Experience :

- MBA with 8+ years of work experience

- Prior experience in managing B2B marketing for any education, SaaS, B2B product company

- Hand-on experience in driving efficiencies in a marketing to sales funnel (from lead generation to final closure)

- Strong understanding of digital lead generation and its returns

- Understanding of market research, content, UI/UX

Competencies :

- Strategic thinking

- Maturity to handling non-reporting relationships in cross-functional teams as well as senior leaders

- Business acumen

- Managing ambiguity