Posted By
Posted in
Sales & Marketing
Job Code
859806
A leading and well funded edtech firm is looking for an experienced marketing leader for a recently launched business vertical, growing at a fast pace. The successful candidate will help scale the new business vertical through digital marketing and ATL/BTL Campaigns. The person will have the opportunity to build the marketing team under them.
Responsibilities :
Goals :
- Ensure achievement of revenue goals every quarter
- Ensure achievement of cost of acquisition goals every quarter
- Create measurable preference for the edtech firm over competition
Performance Marketing :
- Build a supply of smart team members
- Build or deploy tech to optimize automatically
- Build multiple channels for leads
For Communication :
- Build a supply of smart team members
- Ensure our communication is distinctly global quality
- Ensure our communication measurably reduces CAC
For Brand :
- Build measurable brand preference
- Build measurable brand preference among high-affluence students
Skills :
- Experience running marketing for a large P&L
- Experience building and managing multi-channel marketing
- Leading the Digital/ performance marketing teams for an Indian start up (eCom, eRetail, Holidays, Travel, HNI- Fintech) would fit ideally
Reporting to : Global CMO and Business Head
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Posted By
Posted in
Sales & Marketing
Job Code
859806