Head - Marketing - eCommerce Startup

An ethnic products e-commerce startup that has grown remarkably without any external funding and stands out for fiscal prudence. With over 5 lac listed products, 3 million and counting customers worldwide, their mission is to bring the world's best ethnic designs to your doorstep.

Head of Marketing

Responsibilities:

Strategy:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Understand consumer needs and behaviours in the ecommerce fashion space and build product line strategies to generate demand and expand market share

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales

- Understand competition and identify uncontested areas of expansion and factors of differentiation

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

Operational:

- Performance Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic - Brand Marketing, Monitoring market trends and conducting consumer research. Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Manage brand communication and presence on all Social channels

- Manage strategic tie-ups and affiliates to drive quality traffic

- Build an analytical foundation to measure ROI and direct spends accordingly

Budget Management & Revenue Generation:

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV metrics

Requirements:

- Experience in Brand Marketing

- Experience running successful marketing campaigns

- Solid knowledge of web analytics, Facebook marketing, SEO and Google AdWords

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Great Understanding of Consumer Behaviour

- Meticulous, detailed, well-organized and able to work independently to meet deadlines.

- Excellent communication and interpersonal skills