Head - Marketing - eCommerce Educational Toy Firm

We are currently looking for Head of Marketing role for a leading growing 6 year old funded Educational Toy Brand designing, manufacturing and selling -STEM (Science Technology Engineering Mathematics) DIY Toys. They has presence across 30 Countries with a network of 5000+ retailers globally apart from marketplaces like amazon, flipkart etc.

Role- Head of Marketing

Report to- Head of Product

Team Handling- Yes

Location- Delhi Ncr

Experience- 7 to 12 Years

Age- 30-35 Years only

Must have experience in handling a team of 3 to 4 people directly

Required candidate from E commerce company or from the product catered to children

KRAs

- Head of Marketing will lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

- Responsible for developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- Craft strategies for all Marketing teams, including Digital, Communications, Performance and Creative

- Prepare and manage monthly, quarterly and annual budgets for the overall Marketing department

- Set, monitor and report on team & company OKRs

- Design branding, positioning and performance strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like product, website, packaging, email campaigns, and other promotional materials)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share to foreign countries

- Craft annual hiring plans and allocate resources accordingly

- Monitor competition (acquisitions, pricing changes and new products and features)

- Manage and improve sales performance on D2C, marketplaces, retail and other potential channels

- Coordinate sales and marketing efforts to boost brand awareness

Requirements and skills:

- Work experience as Senior Marketing Manager, Head of Marketing or VP Marketing

- A preferred candidate would have worked on products catered to children and/or is experienced in the education or toys industry.

- Experience in running successful marketing campaigns with an annual budget of more than 2 CR.

- Solid knowledge of performance marketing, search engine optimization, conversion rate optimization,

- Experience with CRM softwares like WebEngage / HubSpot / CleverTap / MoEngage

- Leadership skills with the ability to set and prioritize goals

- Analytical mindset

Pooja