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27/06 Nitin Bhatia
Senior Recruiter at ACME Services

Views:506 Applications:135 Rec. Actions:Recruiter Actions:91

Head - Marketing - eCommerce/B2C (15-18 yrs)

Navi Mumbai/Mumbai Job Code: 1116607

Designation : Head - Marketing - B2C - E-commerce

Job Location: Mumbai

Carries a primary function of implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising. Focuses on campaign-specific results and drives the marketing department's commercial performance.

Roles and Responsibilities:

1. Shall be Handling the junior marketing team, that is, the Performance Marketing Manager or the Senior Performance Marketing Manager.

2. Demonstrating superior technical expertise and organizational capabilities in project and campaign management, market research and commercial awareness.

3. Identifying Management Information accurately to keep a track of the performances in all the marketing areas and thus discovering any hindrances to strategies.

4. Develop strong and effective working relationships with junior performance marketing personnel in order to bring about a positive environment that promoting the achievements of departmental goals.

5. Closely working with the Sales Department to be at a similar pace to improve marketing and campaign performance.

6. Drive campaigns from planning to execution and beyond to meet key performance metrics.

7. Constantly optimize marketing activities to improve return on investment.

8. Allocate budgets and analyze and recommend modifications to ad spends.

9. Keeping track of the marketing performance by analysing and testing consumer acquisition channels.

10. Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.

Key Skills:

- Should have managed paid campaign budgets.

- Should have proficiency in App Install campaigns.

- Should have overall expertise in Performance Marketing which includes ROI driven campaigns and a proficiency in Campaign assessment tools like Google Analytics / Appsflyer.

Required Skills:

1. Leadership/ Supervisory experience.

2. Analytical Skills: should be able to analyze the overall marketing performance.

3. Strategic Skills: SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence.

4. Technical Skills: MS Excel, Google Analytics and hands on experience on any performance platforms.

5. Brainstorming abilities.

Women-friendly workplace:

Maternity and Paternity Benefits

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