Head - Marketing - eCommerce

Job description

Position : Marketing Head

Reporting to : CEO

A English Channel Venture.

Purpose of the Position :

Being the custodian of the brand stealth mode (A English Channel Venture). Hands on responsibility of building the brand with all communication channels and deliver communication excellence for the brand along with agency partners.

Responsibilities & Duties :

- End to end responsibility for Organization's Branding & Marketing

- Drive Online Marketing initiatives - SEO, SEM, Social Media, Media Buying etc

- Drive the Brand development activities - Content, Design, Communication, Supply side branding

- Marketing Analytics

- Budgeting, forecasting and implementation of the company's marketing plan

- Overseeing market research and analysis of the competition

- Overseeing the CRM process.

- Handling public relations and corporate communications

- Developing new and enhancing existing business relationships

- Providing leadership in the design and production of all aspects of visual marketing needs.

- Increase Customer Acquisition

- Category Management - Defining the new potential categories and stoppage of the non revenue driver categories according to the market scenario.

Professional Attributes :

- MBA in Sales / Marketing from premium campuses in India or abroad.

- Must demonstrate outstanding marketing communication and media skills.

Personal Attributes :

- Track record of delivery, goal oriented along with ability to sets clear priorities and meets deadlines.

- Positive, initiative driven, motivating and a natural leader.

- Result oriented, entrepreneurial and self-motivated.

- Excellent communication and presentation skills; resilient and able to perform under pressure.

- Profiles making less than Rs 20 lacs/annum and with no eCommerce experience would not be accepted.