Head - Marketing - eCommerce

Responsibilities :

- Drive Facebook/Instagram & Google Media Buying for Organization

- Set up campaigns on platforms like Facebook and Google Ads

- Find keywords and audiences for different channels

- Analyze the data and suggest insights

- Optimize ads on suggested insights

- Scale campaigns with suggested strategies

- Help identify target audiences and plan media campaigns

- Compare and negotiate rates, ad space and airtime

- Optimize plans and budgets according to the best media mix

- Prepare schedules and adjust when needed

- Experiment with new platforms and channels

- Ensure ads are creative and displayed appropriately

- Monitor costs and return on investment (ROI)

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Own the website ecommerce P&L.

- Prepare annual and quarterly planning, keeping track of the budget, and reporting on marketing and operations initiatives- performance, with a focus on ROI & revenue growth

- Accountable for the end-to-end customer experience and for driving growth - traffic, conversion, revenue and profit

- Own the website tech and martech stack

- Develop data-driven strategies and tactics to drive positive ROI across the ecommerce platform

- Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automation

- Collaborate with internal teams and agencies - product, service, advertising and operations

Who are you ?

- 4-10 years experience in driving ecommerce business,

- In-depth knowledge of website analytics, Facebook ads, Google ads/ Analytics, etc.

- Love talking about CAC, ROAS, CPA, cohorts, retention, SLA, TAT, etc.