We are looking for a digital-savvy, customer-obsessed, data-driven, entrepreneurial Head of Marketing. The leader will deliver exceptional growth in revenue by defining and executing a strategic vision for marketing the business and leading a diverse team of strong performers to achieve these goals. He/she owns the creation of all marketing plans including monthly, quarterly and annual plans. This role is directly responsible for leading Customer Acquisition/Traffic, Brand, Customer Engagement and Marketing Analytics. The role will also require you to work with other teams to coordinate, smooth execution of plans. Were a young, constantly hungry, energetic and insanely creative team with a heightened sense of whimsy bordering on genius (not really) whose sole purpose is to reach millions. Come join us on this journey while heading this team. Primary Responsibilities: - Devise a very strong direct/organic customer acquisition and retention plan for the organization. - Develop & implement an integrated marketing plan which would include online &amp; offline marketing to maximize the value of customer lifecycle &amp; retention. - Campaign Planning (Planning, Budgeting, Calendar Finalization &amp; Innovations). Analyzing market, competition &amp; consumer behaviour to deliver insights &amp; inputs into communication planning &amp; development. - Lead the measurement of marketing initiatives / spend &amp; evaluation of change in strategy. - Oversee marketing communications which would include Branding, Advertising, and Events &amp; Digital Marketing. - Champion regular reporting &amp; analysis of marketing activity, focusing on return on investment. - Contribute to the executive leadership of the overall business as an active member of the core executive team. - Generate quality traffic to the website / mobile application to ensure target conversion -rates. - Work with and manage agencies to drive traffic from various online sources. - Work with the offline marketing to enhance / promote any offline activities on digital media. - Work with creative agencies to come up with good creative content to make digital efforts effective. - Report effectiveness of all digital activity including web analytics, conversions etc. for each campaign. Functional Expectations: - 10-12 years of relevant work experience, of which 5-7 years of people management experience. Seasoned Marketing leader with strong Brand experience who has played a strategic role &amp; led the function for major International or Regional Brand. - Prior experience/competency or ability to build social community would be another key criterion. - Experience in devising Marketing Program based on Market Research &amp; Customer Segmentation. - Experience across other marketing channels such as partner marketing, social media, affiliates, display advertising, CRM &amp; email marketing to ensure all channels are fully exploited within acceptable ROI levels. - Ability to anticipate market changes that give the company new ways of meeting customer needs, market segmentation &amp; new solutions to address the same; Is dedicated to meeting the expectations &amp; requirements of customers; Constantly drives to exceed customer expectations. - Ideas for how to harness media across all platforms that bring synergy and direction to the brand is a must. Should have demonstrated success in building a brand, with an experience in brand and digital marketing without the use of large budgets. - Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment. - Excellent relationship management, communication and organizational skills. - Prior start-up experience of growing an internet product from zero to million users a big plus.

Bangalore

Head - Marketing - eCommerce 

Head - Marketing - eCommerce  ,Job Description for Head - Marketing - eCommerce  in Expertite in  Bangalore for (10-12) years of experience. Apply Now!

Job Description for Head - Marketing - eCommerce  in Expertite in  Bangalore for (10-12) years of experience. Apply Now!