This role is responsible for leading the brand marketing, digital marketing, CRM/Loyalty programs and customer activation Essential Duties &amp; Responsibilities: Brand Management - Coordinate with Category Head to Strategize on the monthly, quarterly and annual marketing campaigns / calendar for all brands. - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Ideate, Plan, Manage, measure and report on the performance of marketing campaigns/affiliates, gain insight and assess against goals. - Monthly planning and execution of content - (Webstore incl. APP, Retail, Social, Marcomm, private label, accessories and on-boarded brand). Including Copy, Design, Video, Production and Overall Deliverable - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Develop, implement and manage our social media Strategy &amp; Budgets on Monthly and Quarterly basis - Inputs for new Creatives Designing - Banners, Tiles, Thumbnails, Video and Blog Previews, Drop Down Thumbnails, Brand Landing Page Banners as per business requirement. - Brand Marketing - Creating and implementing high impact marketing initiatives that drive brand positioning and growth - PR End to End: Publications, Media Relations, Press Release, Influencer KOL Activations, Celebrity Engagement, Expert Panelist Talent Engagement etc.. monthly planning and execution. - Creating and implementing high impact marketing initiatives that drive brand imagery, positioning &amp; brand growth along with the Marketing team - Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies. - Working in partnership with the social media agency / creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public--facing communications, including print, digital, and video assets - Develop plans and execute all the brand launched. - Role is not just limited to online but would also encompass physical retail stores and whole business Social Media, PR and Content: - Develop, implement and manage our social media Strategy &amp; Budgets on Monthly and Quarterly basis - Manage and oversee social media content along with the Content Teams / Social Media Agency - Find bloggers, forums, and influencers to work with. Manage blogger and other influencer outreach program - work with influencers on a monthly &amp; quarterly basis - Measure the success of every social media campaigns - Stay up to date with latest social media best practices and technologies. Suggest and implement new features to develop brand awareness, like promotions and competitions - Monitor SEO and user engagement and suggest content optimization - Develop media relations strategy, seeking high-level placements in print, broadcast and online media - Monitor, analyze and communicate PR results on a quarterly basis. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. - Build relationships with thought leaders to grow industry awareness. Communicates with various media buyers, advertising agencies, printers, and other services for end to end execution of all marketing projects - Negotiate contracts with vendors and agencies - Communicate with followers, respond to queries in a timely manner and monitor customer reviews CRM: - Ideate, develop, plan, execute and monitor marketing techniques/campaigns that will drive new customers acquisition &amp; customer's retention - Customer activation planning and execution through data Analytics, CRM platform, other relevant databases &amp; systems, developing relevant Communication Strategy &amp; driving customer loyalty through affiliate program management, tie ups and brand loyalty program management - Analyzing marketing metrics and weekly, monthly and annual reporting (campaign performances, new customer acquisitions, conversion rates, web analytics, Customer lifetime value, retention, churn etc.) Digital Marketing - Responsible for driving the traffic to brand through paid, organic traffic and keywords as per business plan (for web and mobile) - Define, plan, analyze the strategy across social media/search engines basis ad type/different properties that they have and brand/category/SKU specific target segment - Build and monitor the digital marketing budgets and optimize for the various objectives that brand might have from time to time - Drive, manage, monitor digital media marketing agency, their contract, billing, payment and performance management - Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting - Responsible for driving SEO/ SEM and target achievement - Implementation of digital strategy and tracking of the successes and misses. - Responsible for MIS &amp; Reporting related to digital marketing covering agency reports, GA, App analytics etc

Gurgaon/Gurugram

Head - Marketing/Digital Marketing/CRM/Loyalty/Customer Activation - Internet/Online 

Head - Marketing/Digital Marketing/CRM/Loyalty/Customer Activation - Internet/Online  ,Job Description for Head - Marketing/Digital Marketing/CRM/Loyalty/Customer Activation - Internet/Online  in Acumeus Solutions in  Gurgaon/Gurugram for (10-13) years of experience. Apply Now!

Job Description for Head - Marketing/Digital Marketing/CRM/Loyalty/Customer Activation - Internet/Online  in Acumeus Solutions in  Gurgaon/Gurugram for (10-13) years of experience. Apply Now!