Head - Marketing Development - Building Material Business

Job Responsibility :

- To review and manage the success of respective User Connect initiatives.

- Design the field marketing norms & review the post meet impact on regular basis.

- Co-create the field marketing modules & ensure successful implementation of the modules within the sales team.

- To oversee adoption of new users, growth in active users & their retention.

- Co-create the divisional FM budget & business plan and assist the Division head in building the Field Marketing strategy.

- Managing the Loyalty program for Channel, Users and developing and managing the application, and support system associated with the same.

- Ensuring channel engagement, increasing product scalability with both existing and new channel partners, by creating visibility across retail and project channel and customers.

- Developing long-term associations with the key retailers and strengthening the relationship to increase sales growth.

- Collaborate with Category marketing and explore innovative/cost-effective communication platforms and designing effective Collaterals/ AV's for various Field Marketing actions.

- Develop and Drive specific Major Initiatives with the sales team, which will help drive strategic actions for the future of Trubuild brand.

Educational Qualification :

- Graduate in any discipline. Civil Engg. Graduate will be beneficial.

- Post-graduation in management is preferred.

Experience :

- 10 to 12 years of experience in Building material / Paints / Waterproofing

- Existing experience in business development or User management will an additional benefit