Head - Marketing - Design Center - Banking Domain

Purpose of role:

- To develop a long term vision and strategy for marketing the Design Center to internal and external customers and coordinate a set of marketing activities using innovative methodologies.

Key Accountabilities

- Generating and progressing Marketing strategies for FT Design Center across the Banking category.

- Facilitate customer visits, analyst interactions with appropriate messaging and collaterals. Performing case studies on relevant subjects pertaining to customer visits.

- Identify passion within the team and drive it.

- Ability to stay hands on with respect to any activity being handled.

- Clarity in setting long term and short term goals.

Key Outputs

- To articulate the marketing message for the center based on thorough understanding of the Design Center and Design principles.

- Leverage design centre as hot tool for sales acceleration. Direction setting for customer visits.

- Track competitive moves, build strong market intelligence framework.

Key Competencies

Skills / Knowledge competencies

- Effective communicator. Powerful written and verbal skills in English, to influence and impact.

- Demonstrate teamwork skill with a strong attention to detail.

- Should have 12-15 years of Experience in Industry.

- Demonstrate ability to see the big picture and provide useful advice and inputs.

- Ability to work in a global company of diverse creative employees.

- Demonstrate effectiveness in holding conversations with customers.

- Familiarity and skill with the tools of the trade in marketing including website, written communication, PR, marketing social media, advertising, events, product packaging, software products.

- Ability to lead in an environment of constant change.

- Experience in banking or banking software or Financial technology a big plus.