Head - Marketing - Dairy Firm

Primarily responsible for developing and implementing the marketing strategy for Paras - Liquid Milk. The role would also be responsible for supporting all the corporate branding initiatives including advertising and media relations.

KEY RESPONSIBILITIES:-

- Translate business strategy/ plans into financial/ bottom-line impact through effective marketing and promotions of product lines

- Prepare annual marketing budget in line with the overall business objectives and ensure adherence to the same

- Drive efficiency in processes by identification of cost-effective channels for effective brand related publicity and advertisement

- Provide guidance in establishing and deploying service level agreements with various vendors and service providers

- Ensure a high level of brand recall in each product segment (Liquid Milk, Fresh Products)

- Develop customer relationship building processes and ensure their implementation at the operational level

- Develop and implement processes to capture market information and changing customer preferences, analyzing them and highlighting key trends and their impact on Paras

- Work in close coordination with Sales and Distribution and use the same for arriving at a detailed Customer evaluation

- Develop a detailed corporate brand strategy for Paras and enforce guidelines for using the corporate brand

- Identify critical skill sets required to achieve current and future business objectives

- Retain and engage the talent employed and build a collaborative and high-performance team

PERFORMANCE MEASURES / KEY RESULT AREAS:-

- Brand equity within the target segment and for each product line (Liquid Milk,)

- Customer Retention

- Customer Acquisition

- Success Rate of new products

- Market Share

- The effectiveness of advertisements/promotion/branding activities

- Develop and enhance in-house Creative capabilities

DESIRED EDUCATION & EXPERIENCE

Level of Education- MBA (Sales and Marketing)

Experience- Minimum 10-12 years of experience, with at least 7-8 years in the marketing function (experience in Dairy Industry is preferred)