Head - Marketing - D2C Healthcare

Head of Marketing - Healthcare - D2C

Leadership Hiring - Head of Marketing - Healthcare - D2C

Job Profile:

- Head marketing function.

- Develop and execute on overall marketing strategy to build a strong consumer healthcare brand and drive sales

- Develop marketing strategies and implement programs across multiple digital channels including programmatic media, social media, native advertising and other innovative media channels to drive customer acquisition

- Ensure key decisions that drive strategy and marketing plans are based on relevant insights and consumer data

- Manage day-to-day aspects of team's execution and results

- Manage online marketing calendar to ensure accurate execution of marketing messages

- Bring the voice of the consumer into the organization

Desired Profile:

- 10+ years of experience in marketing

- Strong experience in building direct-to-consumer (D2C) brands

- Healthcare experience preferred

- Strong experience in building and executing digital marketing programs

- Excellent communication, analytical skills, and problem-solving abilities

- Previous experience managing outside resources including interactive marketing agencies