Head - Marketing - D2C Business

- Develop marketing strategies for the P&L's, in line with company objectives providing marketing consultancy to the business

- Define, develop and implement innovative sales and marketing plans for new and existing products

- Lead the Campaign Process and work with the Digital Marketing Campaign Manager to ensure campaigns are integrated

- Work with key stakeholders across the business (Product, Digital, PR, Brand, Data, Customer Services, Compliance and Insight) to ensure the plans are aligned to execute the strategy and maximise sales and financial measures

- Deliver plans that help to build the OF brand and create differentiation within the market

- Proactively manage relationships with external agencies and internal stakeholders to identify target audiences and key messages for new and existing products

- Analyse and report on campaign activity to ensure that KPIs and objectives are set to optimise campaign performance in support of business profitability targets

- Ensure governance of process and sign off requests

- Manage, support and develop the Marketing Executives to deliver highly effective marketing campaign support and delivery of objectives

- Provide a motivating atmosphere that encourages direct reports, peers and team members to perform successfully

- Work closely with the Executives to ensure they operate as a cohesive team in order to effectively manage the performance of the company, facilitating the swift resolution of any conflict