Head - Marketing & CRM - BFS

Here's what we are looking for (Technical Skills) :

- Strong analytical skills required to analyze large volumes of data to identify and leverage customer behavior and patterns

- Create and drive segmentation strategy for CRM campaigns based on data insights

- Conceptualize CRM marketing campaigns, build automation and triggers to ensure campaigns are reaching all audiences

- Effectively utilize CRM channels like PUSH, SMS, in-app and emails to target the right users at the right time with the right message

- Build user segments appropriately to experiment and exploit big opportunity areas within the user's ordering journey

- Continually create and execute A/B tests and experiments to learn and improve existing campaigns

- Ensure high quality content and 100% accuracy of campaign deployment

- Own the reporting and monitoring of all CRM campaigns by publishing relevant dashboards to stakeholders

- Lead 8-10 member team responsible for customer retention globally

- Work closely with stakeholders (product, supply, sales, analytics, data science teams) to ensure a world class customer experience

 Here's what we are looking for (Soft Skills) : 

- Total work experience of 8-10 years with at least 2-4 years in marketing

- Proven ability in analytics with big data and customer segmentation

- Bias for action with the ability to quickly learn and execute on newer strategies

- Prior experience with CRM channels is a must; experience with CRM tools is preferred

- Excellent written and verbal communication skills

- Prior experience with experimentation and A/ B tests will be preferred

Divya Verma
Team GCMS