Head - Marketing - CPaaS Platform

Our client is a Singapore headquartered CPaaS company, which owns and operates one of the world's leading communications platform. The platform is a cloud-based, real-time communication solution that makes integrating live video, voice and messaging into applications and workflows incredibly easy. Designed and developed for Service Providers, Independent Software Vendors, Systems Integrators and Developers, it provides robust, scalable and secure communication platform without the complexity of building and maintaining network infrastructure and supporting interfaces. Headquartered in Singapore, our client has teams in Singapore, Japan, Delhi, Paris and Bangalore. The entire development and India sales team is based between the Delhi and Bangalore offices.

Job Responsibilities :

- Be the owner of our GTM strategy, and build offering, bundling, solution, promotion and / or pricing strategy to accelerate product growth in specific channels and market segments.

- Build customized offering, bundling or pricing strategy to grow our business in specific market segment and channels.

- Strategic plan encompassing the major tactics and resources that a company will use to release, promote, and sell the product

- Work on pricing, sales and distribution channels, marketing, and promotion.

- To create demand for products through effective messaging and marketing programs

- Build on product messaging that sets new products apart from others in the market to give them a unique selling point

- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

- Helping the business to build the right product and then supporting the business to sell it

- Provide the product vision and leadership for the many other roles involved in developing, supporting, marketing and selling the product

- Ensuring the product supports the company's strategy and goals.

- Lead the strategy, planning, delivery, marketing and in-life optimization of a product