Business : Corporate Function : Marketing &amp; Corporate Communications Role : Head - Marketing &amp; Corporate Communication Reports To : CEO &amp; Managing Director Team Size : 2 Direct Reports and 3-4 Business Marketing Heads functionally reporting to this position. Location : Hyderabad Required Qualification : MBA from a Tier 1 or Tier 2 Institute Experience Required : 15 + years Must-haves : Should have worked in the corporate and have exposure/experience in the following : 1. Brand Architecture experience 2. ATL - Celebrity endorsement 3. Experience to handle multiple businesses 4. ROI 5. Corp Communication 6. BTL - exposure 7. Enhance the Digital Marketing initiatives of the organization Responsibilities/Deliverables : - Be the architect of the brand. Protect and grow it. - Drive the business growth through Marketing strategy - Provide strategic inputs and drive internal &amp; external communications &amp; PR - Work closely with all business heads to convert their ideas into marketing initiatives - Work closely with Agencies to convert the mission &amp; Vision statement into marketing and branding initiatives. - Be the face of the organisation for all ATL &amp; BTL initiatives - Enhance the Digital Marketing initiatives of the organization - Lead and develop the Marketing and the Corporate Communications Strategy for the organization - Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales - Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company. - Support the existing businesses with marketing inputs in line with the strategy of the organization. - Convert sales opportunity by strategic marketing - branding, positioning and creative development. - Work along with the various SBUs to understand the synergy in the different products and leverage the same across businesses. - Work closely with the agencies to convert Mission &amp; Vision statement into branding exercises - Championing the Digital Marketing initiatives to engage customers, influencers, etc. - Develop and lead the clients social media Communications strategy and lead a more creative approach to online Communications. - Manage internal communications to improve the employment engagement scores - Support the organization with new product launches, JVs, M&amp;As, etc. - Engagement with media houses and media channels. - Lead the CSR activities for the organization and deriving the maximum mileage from the funds allocated Key Skills/Competencies : Functional : - Consumer research (Qualitative &amp; Quantitative) - concept briefing to analyzing the results &amp; drawing effective strategy. - Expertise in branding strategy formulation. - Corporate communication. Behavioral : - Good communication and interpersonal skills - Collaboration with peers and SBU /Functional heads. - Leadership skills to lead the team. - Creativity and out of the box thinking - High on achievement orientation

Hyderabad

Head - Marketing & Corporate Communications - Building Material 

Head - Marketing & Corporate Communications - Building Material  ,Job Description for Head - Marketing & Corporate Communications - Building Material  in Xperia Executive Search LLP in  Hyderabad for (15-21) years of experience. Apply Now!

Job Description for Head - Marketing & Corporate Communications - Building Material  in Xperia Executive Search LLP in  Hyderabad for (15-21) years of experience. Apply Now!