Growth Driver: Utilise data and insights to strategies and deliver superior, personalised customer
experiences.
- Customer Champion: Play a leading role in Strategizing, creating and managing a plan to achieve sustainable, profitable growth.
- Innovation catalyst: Create breakthrough customer offerings and advance marketing through new technology platforms, media tools and techniques.
- Chief storyteller: Act as both architect and steward for the brand by creating and telling the brand stories. Develop, position, preserve and promote the brand's relevance and consistency while evolving its meaning.
Capability Builder:
- Should be able to identify gaps and build or outsource the capabilities needed. He/she will be responsible for all that surrounds the customer.
- The role is to drives and unifies customer experience, brand purpose, creative communication, and marketing technology.
- Will thread the needle between employee experience, customer experience,brand purpose, creative, and technology, imbuing all these crucial areas with customer obsession.
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