Head - Marketing - Consumer Durable - IIM/ISB/MDI/FMS

Job Description :

- Handling the Marketing

- Planning and executing the annual marketing plan with a view of achieving the desired goals.

- Designing marketing campaigns to establish brand supremacy.

- Identifying untapped markets and products, developing an entry strategy for the same.

- Conceptualizing and delivering all the POP/POSM.

- Digital Marketing

- Media Planning - Buying, Budgeting, and Execution.

- Developing and supervising product packaging to ensure consistency with brand image and coming up with ideas for new packaging designs, including shape, size, colors, and communication.

- Monitoring market trends, consumer behaviour and competitor's activities to identify opportunities and key issue

Requirements :

- Should have worked in technology enabled firms with a previous background in FMCD/Pharma/Education Technology companies - This is mandatory

- MBA with 15-20 years in experience. Tier 1 institute preferred

- Diversity Preferred